Varypilot/ DOCUMENTATION
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Integrations

Google Tag Manager

Import the Varypilot template and propagate explicit analytics consent.

Import the template

Download the Varypilot GTM template from the project's Integration section. Import it into your own container and configure the HTTPS endpoint, public project key, environment and stable pseudonymous visitor ID.

The template loads the browser SDK. Review its declared script, global and consent permissions in your container before publishing.

Verify your container

Use your own staging product to verify assignment, rendering, exposure and goal collection before publishing the tag configuration. Varypilot does not grant consent on behalf of a visitor.